PRIVACY POLICY

This Privacy Policy describes the policies and procedures of Swim Brothers (“we”, “us”, “our”, “Company”, “Swim Brothers”) on the collection, use, share, protection, and disclosure of your information on the Company Website (“Site”) and the Services we offer (“Services”).

Please read this Privacy Policy carefully. Your use of the Site and/or registration for Services will constitute your agreement to this Privacy Policy. If you cannot agree with the terms and conditions of this Privacy Policy, please do not use the Site and Services. This Privacy Policy may be modified from time to time. The date of the most recent revisions will appear on the bottom of this page, so check back often. Continued access of the Site or participation in the Services by you will constitute your acceptance of any changes or revisions to the Privacy Policy.

When you use the Site or Services, you are consenting to the collection, transfer, manipulation, storage, disclosure, and other uses of your information as described in this Privacy Policy.

1. COLLECTION OF INFORMATION.

User-provided information

We collect, process, and use your information when you:

  • Register for our Services
  • Sign in to an account
  • Visit our Site
  • Contact us for support

Automatically collected information

We and our service providers automatically collect certain information about you through:

  • Interaction with our Services
  • Cookies and other tracking technologies
  • Location-identifying technologies
  • Monitoring and analyzing trends, usage, and activities

The types of information you provide may include Personal Information. “Personal Information” means information that can be used to identify you (whether alone or in combination). The Personal Information you may provide to us may include:

  • First and last name
  • Swimmer’s age
  • Current swim level
  • Email address
  • Pool Address
  • Phone number

Usage Data

We may also collect information how the Site is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, geolocation and other diagnostic data.

2. USE OF INFORMATION WE COLLECT. WE MAY USE INFORMATION ABOUT YOU IN THE FOLLOWING WAYS.

 Manage Your Account

If you provide us with Personal Information, we may use it to: (i) process your registration with our Services, including verifying whether your email address is active and valid and enrolling you in individual swim lessons or group classes or lifeguarding services; (ii) provide pool address to swim instructor or lifeguard to drive to your location; (iii) identify current and next swim levels to identify gaps for learning; (iv) send you swim lesson reminders, lesson cancellation due to bad weather, and lesson reschedule notifications; (v) provide you with customer service regarding your Service and reply to your questions, comments and requests; (vi) comply with legal and regulatory provisions; and (vii) send report cards and relevant resources.

Improve Our Services

We may process information through analyzing and monitoring usages and trends and performing statistical analyses to improve our Site, Services, and marketing efforts to provide better service to you in the future. We may also use this information to adapt Service content to be more likely to be of interest to you.

Provide Marketing Information

To provide you more personalized offers and/or special offers, discounts and similar information, Swim Brothers may send you newsletters, rewards, discounts, promotion codes, and general information about the Services.

3. SHARING OF INFORMATION.

We may share the information we collect, including your Personal Information, with third parties under the following circumstances.

Service Providers and Business Partners

We do not sell your Personal Information and only share it with third parties to operate our Site and Services. We may share your Personal Information with our service providers that perform marketing services and other business operations on our behalf. For example, we may partner with other companies to provide you support services, authentication services, prevent fraud on our Site, administer our promotions, referral programs, and surveys, perform analytics, maintain the accuracy of our databases, fulfill your Service purchases, and administer payments.

Protection of Rights and Other Legal Purposes

We may share the information we collect, including Personal Information, to the extent permitted by applicable law, (i) in response to subpoenas or other legal process or if in our good faith opinion such disclosure is required or permitted by law; (ii) at the request of governmental authorities conducting an investigation, including, but not limited to, meeting law enforcement requirements; (iii) to defend our terms and conditions or other policies applicable to our Services; and (iv) to protect the rights, property, life, health, security and safety of us or any third party.

4. COOKIES, WEB BEACONS OR SIMILAR TECHNOLOGIES.

We may use cookies, web beacons or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. We use cookies for many purposes including, without limitation, authentication, tracking user preferences or web pages visited while using our Site. Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. If you choose to disable cookies, it may limit your use of certain features or functions on the Service.

5. GOOGLE ANALYTICS, TARGETING, TRACKING.

Swim Brothers, and third parties with which we partner including Google Analytics, may also use cookies, pixels, and other technologies to automatically collect information about your use of the Site, such as your click-stream data, browsing history, IP address, web browser, pages viewed, time spent on pages, links clicked, and conversion information. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected (also known as cross-linking). Note that this Privacy Policy covers only our use of cookies. Third parties are responsible for their use of cookies.

6. PARENTAL PERMISSION.

The Site is not intended for children under 18 years of age. We do not knowingly collect personally identifiable information from anyone under the age of 18. We require a parent or legal guardian to register for Services for any Minor under the age of 18.

7. SECURITY OF DATA.

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to protect your Personal Data, we cannot guarantee its absolute security.

8. CHANGES TO PRIVACY POLICY.

This Privacy Policy is current as of the date set forth at the bottom of the page. Swim Brothers reserves the right to change this Privacy Policy from time to time consistent with applicable privacy laws and principles. If we make changes to this Privacy Policy we will revise the date at the bottom of this Privacy Policy. A user is bound by any changes to the Privacy Policy when he or she uses the Services after such changes have been first posted.

8. CONTACT US.

If you have any questions regarding this Privacy Policy, contact us by completing the contact form on the Site homepage.

Updated November 29, 2023